Clerkenwell Design Week approached Lighting Design Studio to provide lighting for an installation in Bleeding Heart Yard, to attract new foot fall and encourage people to explore the Hatton Garden district, as they visit the CDW exhibits.
A collaboration with creative agency Popcorn and Architects Red Deer, Lighting Design Studio created the stunning ‘Bleed’ interactive installation. BLEED brings to life the gruesome legend of Bleeding Heart Yard. Celebrating the topography of the area, history of the community in Clerkenwell, and the spirit of new ideas. Urban legend has it that Bleeding Heart Yard is named as such as a commemoration of the murder of Lady Elizabeth Hatton in 1646, who’s bloody body was thought to be found in the yard.
100 100mm wide red tinted acetate strips were attached to a high-tension steel cable and pulley system suspended high above the court yard.
This one of a kind artwork moved and flowed with the wind creating beautiful inter-reflections of light and sound during the day. At night a lighting scheme was developed to respond to interaction from visitors by placing one’s fingertip on the sensor at ground level.